Social Media Content Adaptations

This folder contains platform-specific adaptations of blog articles from /content/posts/.

These files are NOT published to the Hugo site - they’re source content for manual posting to social platforms.

Folder Structure

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social/
├── medium/          → Expanded Medium articles (2,500-4,000 words)
├── linkedin/        → LinkedIn posts (500-1,500 chars)
├── twitter/         → Twitter threads (5-10 tweets)
└── instagram/       → Instagram carousel text + captions

File Naming Convention

Format: [blog-slug]-[platform].md

Example:

  • Blog: /content/posts/argocd-backup-disaster-recovery.md
  • LinkedIn: /content/social/linkedin/argocd-backup-disaster-recovery-linkedin.md
  • Twitter: /content/social/twitter/argocd-backup-disaster-recovery-thread.md

How to Generate

Use these commands with Claude Code:

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"Create LinkedIn post from [article-slug]"
"Create Twitter thread from [article-slug]"
"Create Instagram carousel from [article-slug]"
"Adapt [article-slug] for Medium"
"Create all social adaptations for [article-slug]"

See /CLAUDE.md → “PLATFORM-SPECIFIC ADAPTATIONS” for detailed standards.

Workflow

  1. Publish blog article to /content/posts/
  2. Generate platform adaptations to /content/social/[platform]/
  3. Copy content from markdown files to respective platforms
  4. Track performance and iterate on hook patterns

Note: Social content is intentionally kept separate from blog content to maintain clean separation between SEO-optimized blog (published) and engagement-optimized social (manual distribution).